Maui is famous for its stunning beaches and breathtaking landscapes, but the best towns in Maui are where you’ll find the heart of the island. Each small town offers a glimpse into Maui’s rich history, vibrant culture and welcoming aloha spirit.

Of course, no list of Maui’s best towns can overlook Lahaina, a place steeped in history, charm and aloha. While it’s not included in this guide due to the tragic fires of 2023, Lahaina remains close to our hearts, and we are optimistically awaiting its rebirth as a vibrant hub for both locals and visitors. In the meantime, these five towns are wonderful destinations to explore the spirit of Maui.

Paia: The Best Surf Town in Maui

Colorful, quirky and cool, Paia is a haven for free spirits. Located on Maui’s North Shore, this town blends surf culture with a bohemian vibe. Explore its boutique shops filled with handcrafted jewelry, vintage clothing and island-inspired art. A must-try is the Paia Fish Market, where fresh seafood is served with generous portions and a side of aloha.

Nearby, Ho’okipa Beach Park offers a front-row seat to watch surfers and windsurfers ride world-class waves – especially during winter swells. It’s also a prime viewing spot for Hawaiian green sea turtles.

Insider Tip: Park early! Paia is a small town, and its popularity makes parking spaces fill up quickly.

Hana: One of the Best Towns in Maui for Peace and Beauty

Tucked away at the end of the winding Hana Highway, Hana feels like stepping into a dream. This quiet town is surrounded by tropical rainforests, cascading waterfalls, and black sand beaches like those at Wai’anapanapa State Park. While the journey to Hana is a destination in itself, the town’s tranquility makes it worth the trip.

Be sure to visit Hasegawa General Store, a family-owned shop dating back to 1910, and grab a taste of local flavor at roadside stands selling banana bread, coconut candy and fresh mango. If you’re lucky, you may even find someone selling freshly-roasted fish – caught from the sea that very morning.

Fun Fact: Hana has no traffic lights, adding to its untouched charm.

Makawao: The Best Upcountry Town in Maui

Makawao is one of the best towns in Maui for experiencing upcountry culture. Located on the slopes of Haleakala, this cool and breezy town is famous for its paniolo (Hawaiian cowboys) and charming streets lined with art galleries and boutiques.

Be sure to stop at T. Komoda Store & Bakery for cream puffs and stick donuts – favorites since the bakery opened in 1916. If you’re visiting in July, check out the Makawao Rodeo, a community event celebrating the island’s ranching heritage. For a deeper connection to the land, visit the Pono Grown Farm Center, a 15-acre sustainable farm offering fresh produce, honey and eggs, along with educational workshops.

Insider Tip: Take a short drive outside town to see the rolling green pastures of upcountry Maui, which offer breathtaking views of the island below.

Kihei: Sun, Sand and Fun

Although primarily residential, Kihei is one of the best towns in Maui for beach lovers. Located on the island’s south shore, this lively town is known for its long stretches of golden beaches and casual, beachy atmosphere. Spend your morning paddle boarding or snorkeling in calm waters, and your afternoon indulging in fresh poke or fish tacos from food trucks.

Kihei’s Kamaole Beach Parks are family-friendly with picnic tables and lifeguards, while nearby Keawakapu Beach offers a more serene setting. As your day winds down, grab a spot at a beachfront bar for happy hour cocktails and a stunning sunset view.

Pro Tip: Visit Kihei’s Fourth Friday town party if you’re in the area – live music, local craft vendors and delicious food await.

Haiku: A Hidden Retreat Among Maui’s Best Towns

As you approach Haiku, you’ll be greeted by the town’s charming rainbow-adorned sign, a fitting welcome to this lush and colorful corner of Maui. Haiku is a quiet, off-the-beaten-path escape. Located on the island’s northeastern side, it’s a short drive from Paia and offers a slower pace with a cozy vibe. Haiku is also a gateway to the Hana Highway, making it an excellent spot to fuel up before heading out on an adventure.

Don’t miss the charming cafes, like Colleen’s at the Cannery, for a hearty breakfast or lunch. For a touch of history and romance, visit the Haiku Mill, a beautifully restored sugar mill turned wedding venue. Additionally, indulge in authentic Japanese cuisine at Nuka, a local favorite known for its fresh sushi and intimate atmosphere.

Fun Fact: Haiku was once a thriving pineapple plantation town, and you can still feel the agricultural roots in the surrounding fields and forests.

Explore the Best Towns in Maui With Ease

These five charming towns showcase the best of Maui’s culture, history and local flavor, making them must-see stops on your island adventure. While exploring these destinations, enjoy the comfort and luxury of staying in Maui’s sunny resort area, Ka’anapali. Our Maui all-inclusive vacation packages are based here, offering easy access to these charming towns plus all the amenities Ka’anapali offers.

Also, with a rental car included in all our all-inclusive Maui packages, you’ll have the freedom to explore on your own schedule. If someone else doing the driving is more your speed, many included tours feature stops in these incredible towns.

Ready to experience the best of Maui? Contact us today to book your all-inclusive Maui vacation, and let us handle the planning while you soak up the aloha spirit.